Marketing Your Writing

March 22, 2013

Marketing Is Not Just For Experts Anymore

If you want to boost your sales and attract more customers, you have to learn how to address them. Even if you don’t know all there is to know about marketing, that is no reason to feel self-conscious. Begin picking up the knowledge that you need from this blog post.

Steer clear of producing content that you do not find interesting. Although there is a lot you can do to improve your writing style and personality, you can’t really command it completely. If you are disinterested in a subject, readers may recognize that through your style or tone. Boring topics won’t be very useful for marketing purposes, as compared to a legitimately interesting topic.

Use keyword searches for article titles. Use free keyword tools to help you figure out a title once you know what you’re article is going to be about. You can then whittle down this list to focus on a few. Glean your title – along with keywords you want to include in your article – from this material.

The title of your article is as important, if not more so, than the content contained inside. Weak or uninteresting titles will not grab visitor attention. Keep your title appropriate and make it lively and personable. The title should appropriately represent the content within.

An enticing title is the best way to draw readers to your article and convince them to read more. There are a lot of articles out there, so getting someone to click on your article out of hundreds is a challenge in itself.

Be sure your article has a title that captures interest right away. You want to draw readers in to your article, and the quickest way to attract attention is by having a heading that piques the interest of those who view it. Consider using a question or a statement with your targeted keyword.

Original content is key to successful article marketing. The big search engines prefer fresh content. There are many writing services who offer cheap content creation, so compare their rates and find a company which can offer you an affordable contract.

You should ask your readers for feedback at the end of your emails. Most consumers enjoy giving input to a business. You can get some great idea from this feedback. Not only are you able to please them, but their ideas can improve your marketing and suit your readers better.

Since you now know the way to advertise properly and present to your customers a product that is appealing, you can begin implementing these techniques to sell whatever you want. Employ the tips that you feel will best help your business.

Journey of a Struggling Writer

July 27, 2011

Do you struggle as a writer?

Putting words on paper that reflect how you feel about a topic or character while maintaining structure and story flow, is a huge challenge.

If you have ever struggled with rewriting that first chapter or scene to make it “perfect,” you know what I’m talking about.

As a writer you know that writing means rewriting

struggling writer

Are you a struggling writer?

So you give your manuscript or screenplay to your best friend or spouse and ask for feedback. Most of the time he or she provides gentle comments, but you’re still not sure if you have a piece of work that will sell. Or in other scenarios, that same friend or loving spouse, not truly understanding the heart of a writer, tells you that your storyline or writing is awful. This is earth-shattering to a writer, believe me.

Maybe you join a critique group, or find a writing partner, or buy more books about writing. You’re always in search of that golden nugget of knowledge that can zing into your heart and convince you that your story is ready to market.

Or perhaps you took a writing class out of desperation to validate that you ARE a writer. Deep in your heart you’ve always wanted the world to read your story.

Every writer needs a writing mentor!

However, through your writing journeys you most likely never had a writing mentor who was there for you throughout the entire writing process–someone who could honestly tell you what was missing or ask you the right questions that would send you back to the keyboard with a renewed passion for your story.

That’s where The Writer’s Mentor comes in. My passion is helping writers achieve their dream of writing and publishing a book, selling an article, or selling a screenplay. I can help you get the words on paper, take out the kinks, encourage your writing muse and help you create a work that sells. I’ve been doing this for over twenty years. I’m good at it, I love it, and you will profit from my hard-learned experiences in the publishing and screenwriting industries.

When you’re ready to begin, please register for one of my personalized coaching packages. Or if you still have concerns about your writing and are wondering if my writing courses or services can help you, contact me. I will respond ASAP.

Are you a struggling writer?

When You Don’t Know What to Write, Write Something

July 24, 2011

Write Something

Have you ever had one of those days when you don’t know what to write, yet you have deadlines and you have to write something?

Perhaps you are a freelance web writer, and your contract says you have to write something, like five articles a day. But maybe you’re sitting there staring at the screen and saying to yourself, “I just can’t think of a single thing to say.” Then before you know it, you get distracted with email, looking at offers, and maybe even reading other writers’ blog posts.

Write something, anything for no writer's block

Write something

Sound familiar?

No! Oh, get real! We’ve all experienced this phenomenon when we absolutely have to write something, particularly on deadline. I’m talking about…uh, I can’t think of what the word is; oh, yes, it’s on the tip of my tongue. It’s…

Procrastination to write something!

Shhh! Some negative folks might call it  WRITER’S BLOCK!

Whew! I feel better just getting that out of my head and onto the page!

 

Writer’s Block Happens When You Know Your Supposed to
Write Something on Deadline!

Writer’s block is the patron demon of the blank page. You may think you know EXACTLY what you’re going to write, but as soon as that evil white screen appears before you, your mind suddenly goes completely blank. I’m not talking about Zen meditation stare-at-the-wall-until-enlightenment-hits kind of blank.

 Why Can’t I Write Something?

The more you think about writing, the more you end up looking at the clock. As the minutes and then hours fly by, your writing deadline looms bigger and becomes more real by each passing second.

Let me say that another way. “The tighter the deadline, the worse the anguish of writer’s block gets.” Now, can you figure out what might possibly be causing this horrible plunge into speechlessness?

The answer for why you can’t write something is obvious: FEAR!

Most likely you’re terrified that what you’re going to write isn’t good enough, or the piece won’t be long enough. Or perhaps you think people will judge you and criticize your writing.

It doesn’t necessarily matter if you’ve done a decade of research and all you have to do is string sentences you can repeat in your sleep together into coherent paragraphs. Writer’s block can strike anyone at any time. Based in fear, it raises our doubts about our own self-worth, but it’s sneaky.

It’s writer’s block, after all, so it doesn’t just come and let you know that. No, it makes you feel like an idiot who just had your frontal lobes removed through your sinuses. If you dared to put forth words into the greater world, they would surely come out as gibberish!

Get rational and write something…anything!

Let’s try and be rational with this irrational demon. Let’s make a list of what might possibly be beneath this terrible and terrifying condition.

1. Perfectionism. You must absolutely produce a masterpiece of literature straight off in the first draft. Otherwise, you qualify as a complete failure.

2. Editing instead of composing. There’s your monkey-mind sitting on your shoulder, yelling as soon as you type, “I was born?” No, not that, that’s wrong! That’s stupid! Correct, correct, correct, correct?

3. Self-consciousness. How can you think, let alone write, when all you can manage to do is pry the fingers of writer’s block away from your throat enough so you can gasp in a few shallow breaths? You’re not focusing on what you’re trying to write. You’re focusing on those gnarly fingers around your windpipe.

4. Can’t get started. It’s always the first sentence that’s the hardest. As writers, we all know how EXTREMELY important the first sentence is. It must be brilliant! It must be unique! It must hook your reader from the start! There’s no way we can get into writing the piece until we get past theimpossible first sentence.

5. Shattered concentration. Your cat is sick. You suspect your friend’s mate is cheating on her. Your electricity might be turned off any second. You have a crush on the local UPS deliveryman. You have a dinner party planned for your in-laws. You . . . Need I say more? How can you possibly concentrate with all this mental clutter?

6. Procrastination. It’s your favorite hobby. It’s your soul mate. It’s the reason you’ve knitted 60 argyle sweaters or made 300 bookcases in your garage workshop. It’s the reason you never run out of Brie.

In all honesty, one of the ideas getting tossed around in your head is the reason you have writer’s block and you think you can’t write something!

How to Overcome Writer’s Block

 

Okay. I can hear that herd of you running away from this article as fast as you can. Absurd! you huff. Never in a million years, you fume. Writer’s block is absolutely, undeniably, scientifically proven to be impossible to overcome.

 

Oh, just get over it! Well, I guess it’s not that easy. So try to sit down for just a few minutes and listen. All you have to do is listen. You don’t have to actually write a single word.

 

Ah, there you all are again. I am beginning to make you out now that the cloud of dust is settling.

 

I am here to tell you that WRITER’S BLOCK CAN BE OVERCOME.

 

Please, remain seated.

 

There are ways to trick this nasty demon. Pick one, pick several, and give them a try. Soon, before you even have a chance for your heartbeat to accelerate, guess what? You’re writing.

 

Here are some tried and true methods of overcoming writer’s block:

 

1. Be prepared. The only thing to fear is fear itself. (I know, that’s a cliché but as soon as you start writing, feel free to improve on it.) If you spend some time mulling over your project before you actually sit down to write, you may be able to circumvent the worst of the crippling panic.

 

2. Forget perfectionism. No one ever writes a masterpiece in the first draft. Don’t put any expectations on your writing at all! In fact, tell yourself you’re going to write absolute garbage, and then give yourself permission to happily stink up your writing room.

 

Write something when an idea pops into your head

Enjoy that light bulb moment

3. Compose instead of editing. Never, never write your first draft with your monkey-mind sitting on your shoulder, making snide editorial comments. Composing is a magical process. It surpasses the conscious mind by galaxies. It’s even incomprehensible to the conscious, editorial, monkey-mind. So prepare an ambush. Sit down at your computer or your desk. Take a deep breath and blow out all your thoughts. Let your finger hover over your keyboard or pick up your pen. And then pull a fake: appear to be about to begin to write, but instead, using your thumb and index finger of your dominant hand, flick that little annoying ugly monkey back into the barrel of laughs it came from. Then jump in ? quickly! Write, scribble, scream, howl, let everything loose, as long as you write something with a pen or your computer keyboard.

4. Forget the first sentence. You can sweat over that all-important one-liner when you’ve finished your piece. Skip it! Go for the middle or even the end. Start wherever you can. Chances are, when you read it over, the first line will be blinking its little neon lights right at you from the depths of your composition.

5. Concentration. This is a hard one. Life throws us so many curve balls. How about thinking about your writing time as a little vacation from all those annoying worries. Banish them! Create a space, perhaps even a physical one, where nothing exists except the single present moment. If one of those irritating worries gets by you, stomp on it like you would an ugly bug!

6. Stop procrastinating. Write an outline. Keep your research notes within sight. Use someone else’s writing to get going. Babble incoherently on paper or on the computer if you have to.

Tack up anything that could possibly help you to get going: notes, outlines, pictures of your grandmother. Put the cookie you will be allowed to eat when you finish your first draft within sight, but out of reach. Then pick up the same type of writing that you need to write, and read it. Then read it again. Soon, trust me, the fear will slowly fade away. As soon as it does, grab your keyboard, and write something!

 

 

Are you a pivotal character in your own destiny?

June 13, 2011

Pivotal Character. It doesn’t matter if you’re writing a novel, a memoir, a how-to book, a play, or a screenplay, your must first understand the meaning of a pivotal chracter.

A Pivotal Character – Real or Imaginary?

A pivotal character, according to any dictionary or reference source in the writing arena is defined as someone who takes the lead in any movement or cause. Further, a pivotal character is the one person who creates conflict and makes any story or life situation move forward.

Is there a pivotal character in your life?

Do you know anyone in your life who creates conflict? You might not be laughing at that question, but there are two types of people in the real world who are also in the “book” or “movie” world…those who KNOW what they want, and those who don’t know what they want. The pivotal character is definitely someone who knows what he wants, and he will stop at nothing to get it!

In the world of writing, if the author doesn’t introduce a pivotal character, there’s no story!

pivotal character male

Male pivotal character

The goal of a pivotal character…in a book and in true life

Read this next sentence, and then read it again. It contains the secret to publishing success and to success in your own life and destiny. Here it comes. Ready?

Every person (pivotal character) must always want something more than anything else in life. That pivotal character must have something that is extremely vital at stake that he strives to conquer or overcome to get what he wants.

Pivotal Characters Know What They Want and Will Stop at Nothing To Get It

Are you a pivotal character, or do you let others dominate your life? If your fear is greater than your desire, or if you’ve lost your passion somewhere due to a person you allowed to be your dream killer, or your nature doesn’t permit you to oppose anyone who challenges your patience, then you’re most likely not a pivotal character.

A further description of a pivotal character

Even though this next statement of mine could possibly resemble a true-life scenario, in the world of writing, you can always count on a pivotal character being purposefully aggressive, uncompromising, and sometimes ruthless…especially if you stand in the path of that person’s goal or success.

Female pivotal character

Pivotal female character

In college, I remember that we had to read, analyze and dissect the book, A Doll’s House. In that story, Krogstad insisted on his family’s rehabilitation, which almost drove Nora to suicide. Without waving any flags and sounding the trumpets, he, indeed, was the pivotal character in that novel.

In conclusion, you are responsible for your own destiny. When writing a book, you are responsible for creating a pivotal character. In life, a pivotal character is the driving force toward achieving the goal. Push forward andyou will succeed. Do nothing and you will soon become a negative factor in blaming others for your defeat.

My question to you is: What kind of character are you, and what kind of character have you created in your book? Let’s talk about your pivotal character!

 

Memorial Day in the United States – Honor and Glory!

May 29, 2011
Memorial Day Military protecting the USA
Memorial Day Observance for Military protecting us

Memorial Day is a day of remembrance for all the male and female military souls who protect our country and go to foreign lands to fight for our freedom!

Memorial Day – Active & Inactive Soliders

I’m so grateful for the willing soldiers who give up their life here and their families to fight for freedom and stand up for what we believe in!

 

Memorial Day Blessings

Do you have a loved one who is in the military? Let’s honor them and send our blessings out to them. They have so much courage. When you sit at home watching TV, or you go to church (because you can), or you walk along the ocean front watching the sun make glittering stars hit the water…who do you thank for that freedom to walk without worry or threat that bullets and other deadly weapons could be used against you?

 

Memorial Day is like Thanksgiving!

I’m thankful that young men and women join the military so that I can honor them and be proud of them. Some come home and some don’t.Let’s give thanks this Memorial Day weekend for all those who fight and train to protect us and our country! Don’t take them for granted.

5 Reasons Why You Need A Writing Mentor and a Muse!

May 14, 2011

A Writing Mentor…what’s that?

Maybe you weren’t even born when Sharon Stone made the movie, The Muse. Ha! Maybe you don’t even know who Sharon Stone is…well, here is the secret. Everyone who has ever published a book, written a screenplay, or become an overnight millionaire through Internet Marketing has one secret they hold close to their heart. What is it? They had a mentor and a muse!

Sharon Stone the writing mentor and muse

The Muse and Writing Mentor

The Muse with Sharon Stone

 

Is a writing mentor like a muse?

Have you ever known a successful rock star or successful athlete? If you’re in their inner circle of confidants, then you know that they have or have had a coach or a mentor who jettisoned them to success. Do you agree?

As someone who has been in the writing and mentoring business since 1985, I thought you might want to know the 5 reasons why you need a writing mentor and muse. (This post is for authors as well as business owners who have a website or blog.)

Isn’t the goal of your efforts to get more customers buying your books and products? If your answer is no, then you might as well just leave this discussion for those who want to succeed, because apparently you have more customers, sales, and worldwide exposure than the average bear. :-)

If you’re still reading this post, then I invite you to read my “5 reasons why you need a writing mentor and muse.”

Please feel free to add your comments. Why? Maybe you have one or more reasons that someone would need a writing mentor. Hey, I’m transparent, and this is your opportunity to share what you know. After all, it’s for the better good of everyone, don’t you agree?

What could you tell an author or business owner about the advantages of having a writing mentor?

Here is my short list of 5 reasons why you need a writing mentor and a muse.

  1. A writing mentor has made all the mistakes and through that experience, she can tell you what to do so YOU don’t have to repeat the same mistakes every beginning author makes.
  2. A muse will pull ideas, dreams, and supernatural thoughts out of you that no one else can.
  3. A writing mentor and muse believes in *your* dreams and helps you to bring those dreams into reality through your writing.
  4. Famous authors and business people HATE sharing the secrets of how they got to be so famous; the reality, however, is that they had a MENTOR and a MUSE who guided them, instructed them, taught them, believed in them, never gave up on them, promoted them, encouraged them, and helped them create the BEST writing possible.
  5. A writing mentor and muse provides a shortcut to success. Why would anyone want to waste 1 year, 3 years, or even 5 years trying to do it themselves when a professional writing mentor and muse can “get ‘er done” in less than two months? You tell me.

Question: If a sincere and dedicated writing mentor and muse could shave FIVE YEARS off your efforts of becoming a successful author or gaining the #1 position on a top search engine, would you reject the offer or jump on it?

Hiring a writing mentor is your bridge to success!

So? What are you really going to do about your success? Will you keep telling your family and friends that one day you’re going to write and publish a book, or you’re going to launch a website with stellar content?

 

 

 

 

Fiction Writing: Finding the Conflict in a Story

May 9, 2011

Novels and Children’s Books Must Contain Conflict

It doesn’t matter if you’re writing a romance novel, a thriller, a sweet innocense story or a children’s book. Every book that gets categorized as fiction must contain conflict among the characters. Just as it is in everyday life, so it is in books—conflict is everywhere.

Books without conflict are boring!

conflict in your story

Conflict and a scared girl character

But, if you forget to add it to your story, your book will be boring. A few friends and family members might buy it to support your efforts, but if you want to sell lots of books, you need to find the conflict in your story. If it doesn’t have any, then let’s look at how you can create it.

Help has arrived!

5 Types of Conflict Situations to Spice Up Your Writing

Let’s look at five types of conflict situations that you can add to any of your stories.

Social Conflict

This type of conflict normally occurs between one person and a group of people in a social setting (online or offline). Basically, the social conflict pits one person against a social system or way of life.

Inner Conflict

This one is fairly obvious since as writers, or the characters we’re creating, the character or person can’t get out of their own way, and their inner conflict creates problems. When someone is unsure of themselves or an intended emotion or action, they can be in conflict and make wrong choices.

Relational Conflict

Relational conflict focuses on exclusive goals that are shared by two people; in a novel or children’s book, those people are called the protagonist and the antagonist (for something and against something).

Cosmic Conflict

You might think this sounds like it would apply only to a science fiction type of story, but actually, this involves a conflict between your main character and some sort of supernatural force. For your readers to understand how the conflict unfolds, they must understand through your words that the character is willingly projecting his problem with some sort of invisible force onto another person who, unfortunately, happens to be in the way of the character’s goal.

Situational Conflicts

This conflict category feels more like what would happen in a reality TV show. The main character and the “good guys” have to somehow survive a challenge that results in great conflicts. For example, if your heroine had to scale the side of a mountain in order to escape from the villains, and she hated heights, then that would become a situational conflict for her, since it takes her out of her comfort zone.

Summary

Read through your chapter and add conflict to your scenes. If you haven’t written your chapter yet, then choose a conflict category and write the scene. Believe me, your story will shout, “This is what’s at stake. Will she conquer this conflict?