Three Key Ways to Promote Your E-book

Three Key Ways to Promote Your E-bookYou have written a darn good e-book, but what do you do next to promote it?  How are you going to get it to market and start to make some money off your creation? There are plenty of things you can and should do to assist in marketing your e-book, but right now, we are going to look at three key ways to promote your e-book.

Good and Bad News About Promoting Your E-book

The good news is that producing your own e-book has never been easier. The bad news is promoting it has never been harder. There is so much noise and clutter online that it’s hard to get noticed among the competition and everything else that is going on. So, if you have finished writing your e-book, congratulations! Now, it’s time to get to work promoting it. These three key ways will help a great deal!

#1 Create a Little Buzz about Your E-book

You need to create some buzz around the e-book you are bringing to market. Take it to social media. There is a huge social network out there. Learn how to build your brand, engage your viewers, and use Twitter, Pinterest, LinkedIn, and Facebook effectively. Social networking is very important when you’re promoting your e-book. You should start a few weeks before your book is actually finished. Let people know how it’s going, when they can expect your book to be available in the market, where they might find it, etc. Make sure to be promoting your e-book 24/7.

#2 Get Some Pre-Release Reviews

Reviews of your e-book are essential. Don’t wait until it’s on the market. Start early. Release your book to a handful of blogs, magazines, etc. and ask them to read it and review it. You can do this through Net Galley ( while keeping your PDF file safe and secure, but accessible to the reviewers. Once your book is released, encourage readers to leave reviews wherever possible. It might be on the site where you are selling your book, it might be on social media, or, it could be a blog—you get the idea.

#3 Make Sure You Have a Publication Date

Far too many authors, both of regular print books and e-books, use the day that they send the book live as their publication date. This can really make your launch frustrating. To give your book a much better start and a much better chance at being successful, your publication date should actually be about six weeks after your book goes live.

Have you launched your book yet? What was your publicity strategy. How did that work for you?

How to Avoid Three Common Mistakes When Writing E-books

For some authors, the writing comes easy, but for others, it’s a struggle to put words to paper. However you feel about writing an e-book, you should be aware of the pitfalls that can get you into trouble. Here’s how to avoid three common mistakes that occur when writing e-books.

#1 Mistake – You Begin to Write at the Beginning

You are probably shaking your head and thinking, well of course, where else would I start? You might be surprised to learn that starting at the introduction actually isn’t the best place to start your writing. It’s really hard to know what you are going to include until most of your e-book is drafted.  If you start at your introduction, it’s not going to be an accurate reflection of what is going to be included in your e-book.How to avoid 3 common mistakes when writing e-books

Instead, start with your first chapter. Only after you have drafted the entire book should you ideally go back and write your introduction. At the back of the book, include the ‘About the Author’ page where you can show your readers where they can sign up for your mailing list, and access your email address and website.

#2 Mistake – Writing Only When You Feel Like Writing

Even when you make your e-book a high priority, it can be hard to find the time to work on it on a regular basis.  The trouble is if you are not writing on a regular basis, you will not be able to build up enough momentum to get through the project. You write a bit and then you stop. The result is that a week goes by and you write a little more. Then before you know it, a couple of weeks have gone by and your project just gets stalled.

You don’t have to write hundreds upon hundreds of words all a
t once, but you do have to set aside a specific amount of time and a specific day each week that is dedicated to when you will write. Remember to use your time effectively.

#3 Mistake – Make Sure Your Inner Editor Waits Until Your Writing Has Been Completed

If you are regularly writing, but you don’t seem to be gaining too much ground, it is often because you edit as you go. Maybe you type a bit and then go back and make changes. If you find you are constantly tweaking as you go along, you are going to be in trouble, because you will not get anything completed.

Get your inner editor under control and wait until you are done writing. Then you can go back and make your changes.

These are three of the most common mistakes that you can find yourself facing. Make sure you are aware of them and understand how to work around them, so they don’t become a problem.

Can you add one more item that you have personally confronted and conquered? Leave me a comment.