How to Successfully Launch Your E-book

You have written an e-book. Good for you! That’s quite an accomplishment, but it’s only one stage of the process, because now you have to sell that e-book. That means you need to be able to reach out to both current followers and new visitors. The more marketing tools you take advantage of the better, and using free ones is an added bonus.How to Successfully Launch Your E-book

Who Are Your Followers?

Start by thinking about your current followers, family, friends, acquaintances, etc. They are the first group of people you want to share your news with. Tell them about the e-book you have written and are about to launch. Let them know where they can buy your e-book. Ask them to share this information with all of their friends and family. You can really broaden your reach this way! Tell them in person, phone them, and most importantly reach out to them through the internet. You can email them and tell them about your e-book, but make sure to give them a way to opt-out of the email.

Where to Contact Potential Readers

You can contact potential readers through social media sites like Facebook, where you may already have a page or a group with followers. You can reach them through Twitter, Google+, your personal Facebook page and the list goes on. Using social media, you can also reach out far beyond the people you know or the people they know.

Ask Other Authors to Promote Your Book

You can also ask other authors to help you promote your e-book. You will have to give them a copy for reading so they can make sure it fits within their wheelhouse before they go out of their way to promote.

Depending on the site where you are selling your e-book on, most of them will also provide you with some marketing tools that can help. Kindle e-books is a great way to get your e-book out there and promote it. Those who like it will buy it, and you’ll make money. If you are selling your e-book on Amazon, Addicted to e-books allows you to place comments, a description, picture, and even the genre. Author Marketing Club is another site where you can submit information about your e-book for free. There are tons of sites available to you, so take the time to search for them and find the right match for your book marketing efforts.

E-book marketing is ongoing. It begins before you launch, carries on through your launch, and should remain active after your launch so you enjoy the highest possible sales.

How to Use Social Media to Market Your E-book

How to Use Social Media to Market Your E-book

Congratulations on writing an e-book. You are on your way to enjoying an extra income stream – that is if you understand just how important it is for you to market your e-book right so you get the traffic you need to create the purchases you want and ultimately the profit you’ll make. The problem is the world wide web is a massive place, and there is a huge number of very similar books on the market to choose from. So, you need to figure out how you are going to market better and smarter so you attract those customers. This post focuses on a powerful tool—social media.

Let’s look at how you can put social media to work for you.

#1 Facebook

Facebook is a very powerful tool if you learn how to use it well. It can be a powerful way to introduce your e-book to other potential readers and get referral sales. You likely already know that the majority of book sales that take place are to friends, family and acquaintance referral. For you to get the most out of Facebook and extend that reach, you need to create a dedicated page for your e-book, and then you need to link it to your personal profile. This helps the viewer get a better feel about who you are and helps her feel like she knows you. This gives her an incentive to buy your book and read it. Once you understand Facebook, you can use Facebook in every stage of your marketing plan.

#2 Twitter

Twitter is very different than Facebook. It is about building relationships and authenticity. Don’t bother creating a new account just to talk about and promote your e-book. Instead, try to engage with your current readers, fellow authors and others who might be interested or involved in your genre.

#3 Blogs

Blogging sometimes gets overlooked, and yet blogs and review sites that are within your genre are excellent ways to promote your book. Don’t be afraid to contact bloggers and tell them about your book. They just might be interested in promoting your book for you. Remember, unless you ask, you will never know. Just know that when you are marketing an e-book, it’s a dangerous game.

You can find blogs that are relevant just by searching on Google or Stumbleupon. Both are good. There are also a number of book blog sites like BookBlogs or Invesp. The other option is for you to start your own blog.

There are other social media tools you can use like Pinterest, LinkedIn, Tumblr and the list goes on. Take the time to become familiar with the tools that can help you.

Three Key Tips for E-book Writers

Every e-book writer, in my opinion, likes to learn new tips for writing, promoting, and selling an e-book. Here are three key tips for e-book writers.

Three Key Tips for E-book Writers#1 When You Edit, Examine Widely

When you begin to edit your e-book, have a broad mind and not a narrow mind. If you are busy looking too narrowly, you’ll catch the missing comma, but you will miss something really important. Focus on macro detail not micro detail. When you focus on micro details, you are likely going to miss major issues within the book. For example, you’ll be worried about minor grammar errors when really you should be thinking about rearranging content or moving chapters around.

Before you start editing, you should read through the entire e-book. The best way to do this is actually to print your manuscript on paper or in PDF format on your tablet. The goal here is to read it in a format that won’t be easy for you to make little changes. This will help you stay focused on the ‘big picture.’ Any major changes you see that need major or minor revisions will require you to make notes and then go back into the digital version, but only after you have read it from cover to cover.

#2 Don’t Design Your E-Book’s Cover Yourself

It’s true – we do judge a book by its cover. It’s a huge mistake to try to throw together a cover yourself unless you have a background in graphic design. If you don’t have the right skills, then your cover is going to look unprofessional and amateur, and this can put off readers. If you can afford to hire a design professional, do it. This is a good investment of your money. If your budget is minimal, you can search for a graphic artist on sites like fiverr.com.

#3 Remember to Link Back to Your Blog

Most likely, your reader’s first contact with you might be after s/he has read your e-book. For example, let’s say a woman bought your e-book on Amazon. Readers can easily forget where they got a book they downloaded, especially if it was from a blog, which is why it is important to link your e-book back to your blog. This is a great way to increase subscriptions to your main email list. Plus, you can even create a separate list that will tell current e-book readers when your next book is coming out and what it will be about. It’s simple to do. Just add a link at the back of your e-book. That’s it, and it takes only a minute or two to add.

Now that you have these three key tips, keep them in mind when you are writing your e-book.

Three Great Tips To Help You Write a Successful First E-book

Writing an e-book can be life changing. It can generate a continuous stream of income for you. Taking the first step can be scary, but it doesn’t have to be. Whether your goal is to create career-focused e-books or create a secondary income stream, it’s not as difficult as you might think.

Three Tips for Writing a Successful E-bookWhat’s Your Goal When Writing an E-Book?

Many writers are quick to realize that there is an income potential present, but just as many have not yet started on their e-book project. There can be a number of reasons for stalling, but one of the biggest is thinking you won’t have enough time. Don’t worry, you really can make the time to make this happen if you truly want to earn money from your e-book. The second most common complaint is coming up with a topic for your e-book. The most common mistake is for a writer to pick a topic they believe will be popular rather than doing some research to see what the market wants.

Here are three tips to get you started in the right direction.

Tip #1 Consider the Blogs and Books You Read

If you are trying to decide what type of topic you could write or what topic you have enough knowledge in, have a look at what type of blogs and books you read. What types of magazines do you read? This will give you a good idea about what topics interest you, and it’s a good place to start.

Tip #2 Do Not Follow the Path Where It Appears You Can Make the Most Money

Certain topics seem like a great choice because they are doing well. There is a demand for them and that means there is money to be made. Don’t write a book because you believe it’s going to make money. There are so many things that can go wrong with this philosophy. There might already be too many books with this topic in the marketplace. There are many reasons why you might not want to embark on the most generic market niches.

It is much better if you choose a topic that you have good knowledge in and that you would like to write about. This will save you a great deal of time researching and it will guarantee the likelihood that you will finish writing the book and have the opportunity to enjoy its success.

Tip #3 Take Advantage of Your Current Audience

Do you have a newsletter? Maybe a blog? If you do, you are ahead of many others. Why? Because you can tailor your e-book to this existing audience that you already have. This can be a great place to find ideas that will work.

These three tips are a great start for your e-book. So what are you waiting for? Start writing.