Amazon Reviews for Authors – URGENT Update

The Writer's Mentor Editing and Mentoring Services - Original Site

Notice: Amazon Review Update for Authors

As a published author and someone who helps writers become published authors through publishing sites such as Amazon Kindle and CreateSpace, I am always watchful and mindful of the latest news that concerns authors. On October 3, 2016, Amazon issued an update to the policy they hold for ratings, rankings and customer reviews. Rather than paraphrasing this latest announcement for you, I thought it best to show you the update in  Amazon’s words.

Update on Customer Reviews for Amazon Authors

October 3, 2016

Customer reviews are one of the most valuable tools we offer customers for making informed purchase decisions, and we work hard to make sure they are doing their job. In just the past year, we’ve improved review ratings by introducing a machine learned algorithm that gives more weight to newer, more helpful reviews; applying stricter criteria to qualify for the Amazon verified purchase badge; and suspending, banning or suing thousands of individuals for attempting to manipulate reviews.

Our community guidelines have always prohibited compensation for reviews, with an exception – reviewers could post a review in exchange for a free or discounted product as long as they disclosed that fact. These so-called ‘incentivized reviews’ make up only a tiny fraction of the tens of millions of reviews on Amazon, and when done carefully, they can be helpful to customers by providing a foundation of reviews for new or less well-known products.

Today, we updated the community guidelines to prohibit incentivized reviews unless they are facilitated through the Amazon Vine program. We launched Vine several years ago to carefully facilitate these kinds of reviews and have been happy with feedback from customers and vendors. Here’s how Vine works: Amazon – not the vendor or seller – identifies and invites trusted and helpful reviewers on Amazon to post opinions about new and pre-release products; we do not incentivize positive star ratings, attempt to influence the content of reviews, or even require a review to be written; and we limit the total number of Vine reviews that we display for each product. Vine has important controls in place and has proven to be especially valuable for getting early reviews on new products that have not yet been able to generate enough sales to have significant numbers of organic reviews. We also have ideas for how to continue to make Vine an even more useful program going forward. Details on that as we have them.

The above changes will apply to product categories other than books. We will continue to allow the age-old practice of providing advance review copies of books.

Thank you.

– Chee Chew, VP, Customer Experience

My Note to All Authors

Beware of internet marketers who try to sell you software that will show you how to contact reviewers to get someone to review your book. If you do not play by Amazon’s rules, your account could be suspended. Please be mindful. Natural reviews are best. Don’t become someone who is so eager to get reviews for your books that you jeopardize your chances of losing your Amazon account just because you are greedy. Those people who want to sell you quick tips, tricks, schemes, and software tools to game the system are not the ones losing their accounts.

Please comment below about your thoughts on this. Thanks.

Article Submission Advice That Is Easy To Understand

TIP! Create a logo for your business. It is a common misconception that easily recognized logos are the exclusive domain of large companies.

Article SubmissionPromote your business and website by creating different content that can be posted throughout the internet. This content cant hen be used to link to your business. Promoting your business like this is very obvious and is called article marketing! Read on to learn appropriate ways to market your articles.

TIP! Figure out the rules of the article directory you are working with. You should understand that there are different guidelines for submission for each directory.

What do customers want to learn about? Every time you write a new article, reconsider which topics are the most important on that day. It takes time to learn what will work best, but it will be worth it later.

TIP! One thing you could do when it comes to article marketing is to send the article you write to directories once it has been indexed. The benefit of this is that your primary articles will be seen in the indexes of search engines, and additional pieces will send traffic your way as well.

Make sure your articles are packed with useful information. Writing articles that are in sync with your business and niche can help you be known as an expert within your industry. Writing informative articles can help establish trust between you and your customer base as well. Articles add to your website by providing it with unique and original content. When you have creative and unique articles on your website, your chances improve on ranking higher on search engine results.

TIP! Be sure your articles actually deliver a helpful message.` When a particular reader finds your article helpful, he or she is likely to remember you and seek out more of your work.

The goal of article marketing is to become as widespread online as possible. This is a great way to ensure exposure when the article includes a backlink. This will draw more traffic to your site and improve your ranking in search results. If you don’t have links, or if they do not work, make your entire article promotion campaign inefficient.

TIP! Make sure you understand the target audience that you are writing for. If you’re posting on casual blogs, make the content short and sweet.

The more time you devote to readin, the better your writing skills will be. Reading and writing go hand in hand. The more you read, the more you learn; this will improve your writing. What you actually read is of no importance, just keep reading whatever you can.

TIP! Use numbered lists or bullet points in your piece. Incorporating this tactic will make the material easier to remember and understand.

Try not to overuse keywords while writing articles. It’s important to not overuse your keyword either. Using a keyword less than five times is ideal for search engine optimization. Keep it to four or less repetitions per article to avoid causing this problem.

Article Directories

TIP! If you make articles that people will want to read, you will have a great head start. “How to” articles are very popular, as are those containing diagrams and other graphics.

There are many article directories that you might choose to submit your articles to. Read through the submission requirements for article directories to maximize the results of your submission. Each directory has it’s own submission rules.

TIP! Before you market your article out on the Internet using links, back links, social media and other options, have a trusted friend or family member look over the article first. It is common for you to miss at least a few errors.

Grabbing your readers attention is crucial to your success in article advertising. There are many effective strategies, and the writer must choose which methods he or she wants to employ.

TIP! Make sure your articles are at least 400 words long, and no longer than 600 words. Your readers will be more interested in reading articles of the right length.

The title is a very important part of your article. If your title does not spark interest, people aren’t going to read it. Make your title relevant. Make sure your readers know what to expect from your article.

When you are article syndication, make sure the articles are interesting. A desired product will attract customers on its own and can help them find your article through searches.

TIP! Including your keywords throughout your articles is crucial to your goals in article marketing. You should be very careful to use keywords in your titles and headlines, as well as your meta descriptions.

Do you have trouble coming up with ideas to write about? You may want to consider writing some articles with a new slant. Travel writers can consider niche subgroups. Try writing different ideas for people who are traveling on vacation. Or perhaps you could tell seniors how to travel safely given their specific concerns. Solve problems that your niche may encounter and your articles will always be in demand.

TIP! You need to understand marketing strategies for your published articles. Article directories offer a good, free service you can use to start marketing your articles.

With the advice you’ve read here, you should be prepared to start writing. This is one method of marketing a business; for the best results, use it with other marketing methods.

Article Submission Today. The Best Tips Available

paper with writingOne way to drive traffic to your website and generate more sales is with article advertising. It is hard to determine where you should begin with article syndication. This article contains a number of tips on using article promotion effectively.

What do customers want to learn about? Do not hesitate to alternate them occasionally, and make use of differing versions with different looks. Once you’ve determined the best possible solution, you’ll find that the extra time spent was well worth it.

Create a logo of your own. Anyone can have a logo. Readers who look at your site a lot will start to trust the logo you have, and when they see it elsewhere they’ll remember to visit your site. A logo is great to use for all types of consumers, even when using article submission.

Title Tag

Use your title tag appropriately. You must incorporate within your title tag all the keywords that apply to your website. The title tag must also uniquely describe the content on your page.

Give your visitors information that is useful. No one wants to read an article that is a waste of time, and your clients are no different.

Create informative, relevant articles. These articles should be relevant to your business and show you as a valid expert in the niche, thereby creating trust with visitors. Articles also provide original content for your website, and the more unique content that you have on your website, the higher your site will rank in organic search engine results.

Put yourself into your articles. Adding tidbits about your own perspective and personality is a great way to appeal to audiences. Be honest and unique in everything you write. Your readers will appreciate the effort and are more likely to return.

Having an attention-getter is an important element to article promotion. The author can prioritize his or her subject matter based on his or her preferences or needs.

Write only articles that are relevant to your links and keywords. Do not add a link to an article on a completely different topic or use an unrelated keyword because it is popular. If your connections do not make any sense, it will be difficult for search engines to know what they should be looking for.

Write your articles in the language you know best. Don’t try marketing to another target audience, even if you’re sure that you’re fluent in a different language. You may find that you are not using the other language’s grammar correctly and are butchering sentences. It could cause your readers to be confused about what you are trying to say.

Be sure your articles have catchy titles. They have to be engaging, causing the reader to ask themselves what more lies behind the headline. Ask a question, or include a targeted keyword in your title.

In order to secure easy backlinks, be sure you use only high-quality content that is appealing a wide range of webmasters. You may want to take the easy road and simply crank out shoddy articles to take up space. Webmasters do not want to link to articles with little or no value which will force you to do your own link building. Many webmasters will want to share your links and content if it is useful and high-quality.

As you work on creating your content, you should allow your personal voice to shine through. Although a thesaurus can be a handy tool, using one for nearly every word in an article is a clear no-no. Readers will be aware that you had nothing to do with the piece because it doesn’t sound like you, and they won’t want to read it.

Article Syndication

As you can see, article syndication is an effective avenue for improving your business and traffic on your website. If you use article syndication effectively, you can improve your company’s standing and success.

How to Write a Quality Business E-book That Sells

Do You Want to Write a Quality E-Book that Sells?

Write a quality business book that Sells

These days, it’s pretty easy to be an author. No longer do you have to send off a manuscript to a publisher and hope they choose your book out of the thousands submitted yearly. Nope, you can write whatever you want and self-publish it on many different sites, with Amazon being one of the most popular. But keep in mind that being an author and publishing has become easy, but that does not mean you are going to sell your e-books. So what can you do to make sure your e-book sells?

Your Writing Style is What Helps to Sell Your Books

One of the things you should do is let the ‘real you’ shine through. This will help you to add more depth to your e-book and your brand will separate you from your competition. To get a person to buy a book in addition to teaching them something, you need to inspire, captivate, challenge and entertain them. They want to get their money’s worth and your readers want to make sure the book is worth reading.

You can do this by letting who you are shine through in the book. You can add your own quirkiness or your own sense of humor. You can share your personal opinions and ideas. You can allow your reader to feel like they are getting to know you and what you think.

Over-deliver and Give Your Readers More than They Expect

Make sure you write enough so your reader feels like s/he is getting enough material for the price paid to buy your book. This does not mean you should just write to fill the space. A good writer will be able to add value while ensuring the e-book has enough information and tempts readers to make the purchase. You want your readers to be satisfied with your book and the information they are getting. They won’t feel satisfied if you skimp on the information.

Make it your goal to over-deliver on the information you provide. Sometimes it feels like a balancing act trying to decide what to share with your readers and what to hold back. But after writing one or two books and reviewing your feedback, you’ll easily be able to decide the level of balance you need to provide in your writing.

Write Something Awesome!

Bottom line: If you want your e-book to sell, you need to be prepared to write something awesome!

Three Tips To Help You Avoid Ruining the First Draft of Your E-book

You’ve been working hard on your first draft of your e-book and the last thing you want to do is have it fall apart now. After all, you’ve got time and energy involved. And, if you are being honest, you are likely getting excited about your creation. So, let’s look at some things you need to avoid so you won’t put your first draft in jeopardy.Avoid ruining the first draft of your ebook

#1 Assume You Know Which Format is Best for Your E-book

Even if you have an end goal in mind, make sure you review all your options once you are done. An e-book can start as one thing and end up being something completely different. For example, you might have started writing an e-book with the intention of using it as an incentive to increase your subscriptions. But, by the time you were done, you realized you had written a premium e-book that belongs in Amazon. If you aren’t considering all of your options, you could miss this opportunity. I want you to be aware of a number of publication options. Why? You should know what your options are so you don’t miss out on any opportunities.

#2 Pamper Your Procrastinator and Perfectionist Personalities

Quality is important, but if you are now proofreading your draft for the eighth time, and you are spending thirty minutes deciding on whether you need to put a comma here or there, then you are wasting valuable time. Even books that come from a major publisher have the occasional error. Most will never notice that comma that’s been misplaced. To stop yourself from doing this, it’s best that you create a deadline for finalizing your manuscript, and then call it good. Translation: No more edits.

#3 Don’t Use the First Title for Your Book That Seems Logical to You

It’s your e-book. Don’t give into the temptation to use the first title that comes to mind. The title of your book deserves far more than that. You need to come up with a title that is compelling and interesting—one that tweaks your potential reader’s interest. Talk about it with a friend. Write down a handful of potential titles and most importantly, do not pick the final title until the book is written. You’ll be surprised at just how it changes from your original idea.

Completing your first draft is an exciting feeling, but do remember this: It’s just that…your first draft! Don’t be afraid to make changes. Add other content, remove content, revise paragraphs, and add more details, etc. This is what drafts are all about. By keeping these three important points in mind, you’ll avoid ruining your first draft.

Three Tips for Writing the First Draft of Your E-Book

You are on your way to writing an e-book. Good for you! If you had no problem coming up with a topic and getting the research done, that’s great! But, if you now find yourself suddenly stuck and not sure how to go about writing and completing your first draft, I can Three trips for Writing Your E-book's First Drafthelp. First of all, you are not alone. It’s a common place for writers to reach a stumbling block. I’m happy to give you three tips that can help you get your e-book’s first draft done, which will definitely help you move to the next stage of this process. Are you ready?

Tip #1: Put Your Outline Together

The very first thing you should do is put your outline together. It’s one of the simplest tasks you will have, and it will give you a clearer direction before you begin. Your outline needs to include a title for each one of the chapters. Don’t spend a great deal of time on this, because you can change them later to better fit the actual copy better. However, creating these titles helps you to better visualize how things should be broken down. Make sure to also create subheadings for each of your chapters. Under each, you will need to create the detailed points to give each chapter more detail.

Tip #2: Find a Quiet Place to Write

You need to find a space to write where you will be free from distractions. Writing is a highly demanding undertaking, and it requires a great deal of energy. Distractions can really make it difficult to stay focused and on track. Avoid temptations that can cause you to become distracted. Turn your phone off, forget about Facebook, Skype, Twitter, etc. They can eat away the time you should be focused on working.

Tip #3: Visualize That You Are Writing a Simple Email

If you find you are suddenly left sitting at your desk staring at your screen because your mind has gone completely blank, stop struggling. It will only make things worse. One little trick that seems to help many is to just imagine or visualize that you are writing a simple email to your friend. Just start typing and see what comes out of your transparent feelings and words.

You can grab your outline if you like and pretend that you are being asked a question for every title, subtitle and topic by a friend. Then all you have to do is start writing as if you were replying to a question in your email.

It’s Simple. Just Do it.

Writing an e-book can be very rewarding, but it also requires dedication from you if you want it to be a success. These three simple tips will help you to get that first draft onto paper. After that it gets easier.



How to Successfully Launch Your E-book

You have written an e-book. Good for you! That’s quite an accomplishment, but it’s only one stage of the process, because now you have to sell that e-book. That means you need to be able to reach out to both current followers and new visitors. The more marketing tools you take advantage of the better, and using free ones is an added bonus.How to Successfully Launch Your E-book

Who Are Your Followers?

Start by thinking about your current followers, family, friends, acquaintances, etc. They are the first group of people you want to share your news with. Tell them about the e-book you have written and are about to launch. Let them know where they can buy your e-book. Ask them to share this information with all of their friends and family. You can really broaden your reach this way! Tell them in person, phone them, and most importantly reach out to them through the internet. You can email them and tell them about your e-book, but make sure to give them a way to opt-out of the email.

Where to Contact Potential Readers

You can contact potential readers through social media sites like Facebook, where you may already have a page or a group with followers. You can reach them through Twitter, Google+, your personal Facebook page and the list goes on. Using social media, you can also reach out far beyond the people you know or the people they know.

Ask Other Authors to Promote Your Book

You can also ask other authors to help you promote your e-book. You will have to give them a copy for reading so they can make sure it fits within their wheelhouse before they go out of their way to promote.

Depending on the site where you are selling your e-book on, most of them will also provide you with some marketing tools that can help. Kindle e-books is a great way to get your e-book out there and promote it. Those who like it will buy it, and you’ll make money. If you are selling your e-book on Amazon, Addicted to e-books allows you to place comments, a description, picture, and even the genre. Author Marketing Club is another site where you can submit information about your e-book for free. There are tons of sites available to you, so take the time to search for them and find the right match for your book marketing efforts.

E-book marketing is ongoing. It begins before you launch, carries on through your launch, and should remain active after your launch so you enjoy the highest possible sales.