Millions of people out there have a Facebook account. There is a good chance that you are one of them. If you’re a business owner, you should know how you can reach those individuals so that you may gain a new customer base. Keep reading for tips on how to promote your business with Facebook.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. If your company uses a blog, post a link and summary of each blog post to your Facebook page. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Facebook marketing involves making sure your page is memorable to users. Add colors, logos, photos and interesting apps. Facebook users tend to be drawn to these kinds of pages over plain pages.
Building a fan base is the first step in marketing through Facebook. Having an excess of 5,000 fans is best. Large numbers of fans will cause the rate of conversation to skyrocket.
Your current customers need to be your main focus. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. For a great marketing campaign, you should respect and appreciate your followers. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else’s page, it can lead to attention. But, be sure it is positive attention. If you feel like you have worthwhile things to say, you should post on other pages. Avoid spam at all costs.
Contests are a fun way to build an audience. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You won’t lose much money, and you will be able to communicate more with your customers than before.
Make sure that you focus on quality when updating your page. Your followers will lose interest quickly if the content in your updates routinely has no value. They want to read something interesting or that entertains them. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Offer something that is unique when someone “Likes” your Facebook page. Likes are a good way to raise the profile of your page. Think about offering something that is free and exclusive when they “Like” your page. You can offer a discount on your products or even give a free item. If you offer something they desire, they will not think twice before clicking that button quickly.
Make sure to answer every question or comment left on the wall. Respond to those who have taken the time to contact you. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Either create or join a group that suits your business. This can be a one stop shop, a place where you can field questions and where customers can chat with each other. Use this group to share information and offer discounts. This can be a great way for you to know your customers.
Ask your fans for advise about various decisions you need to make about your company or business. People love to feel important and knowledgeable. Give your followers the power to make some simple decisions. You may also want to ask what they want to know more about.
Make a serious effort to keep the audience updated via your Facebook page. This does not mean posting 5 times a day, but it does mean regular updates. Keep your content fresh and filled with relevant information your customers would want to read.
Now that you’ve read this article, you have more information about how you can start to use Facebook marketing. Utilizing the tips you’ve read is much easier than you might have thought. Start now and watch your business grow.