Just about everyone knows several people that are on Facebook. A few of your older relatives may be on there, too. But are those who buy from you on Facebook? If you think so, then you may get some use out of Facebook marketing. Keep reading this article so you can develop a marketing campaign that works.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Free samples and discounts are another way to attract followers and get them to try your products. Always actually send the prize or you’ll ruin your reputation.
Try a giveaway as a way to boost your Facebook marketing. Offer free products or discounts to subscribers when they join. Announce winners on your page and repeat as necessary.
Do not let SPAM overrun your Facebook page. There are some filters that can be put into place if you can’t monitor your site all of the time. Any page administrator can input keywords in this particular tool which are then automatically filtered out.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook in that way. Write blog posts that are full of useful content and promote your other posts from online on your Facebook page. You’ll find that Facebook tends to drive a lot of traffic!
Do not ignore any questions or comments that are asked of you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. When you already have an answer available on your website, link to it.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
The most important first step to Facebook marketing is to build a solid fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Large numbers of fans will cause the rate of conversation to skyrocket.
Do not forget your existing audience. Many people concentrate on getting new fans but forget the patrons they have already. If you want to do well with Facebook marketing you are going to have to respect your audience. This gets customers truly engaged in your company.
Consider buying a Facebook advertisement. You ad can be customized to be shown only to certain ages or genders. Your budget can be your guide. There isn’t a commitment, either. The ad can be paused, discontinued or deleted at any time.
Be careful about posting about your own business away from your personal pages. You can get some attention by posting on other pages. But, be sure it is positive attention. Only post to another page when it is valuable content. Don’t spam others.
Try holding a giveaway to boost interest in your Facebook page. This can be done if someone likes your page. You do not need invest much money, but you can increase your base of potential customers.
Make sure any posts you list have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. You don’t want to “sell” your customers too often because this will irritate them.
Hiding content from non-fans is a great way to turn visitors into followers. You will get more fans this way because they will want to see the hidden information. Just hide a little part of the content, though, since you can lose lots of useful SEO.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Try using these tips and your own knowledge to make a successful Facebook campaign. The more you work it, the greater your return will be.