You have written a darn good e-book, but what do you do next to promote it? How are you going to get it to market and start to make some money off your creation? There are plenty of things you can and should do to assist in marketing your e-book, but right now, we are going to look at three key ways to promote your e-book.
Good and Bad News About Promoting Your E-book
The good news is that producing your own e-book has never been easier. The bad news is promoting it has never been harder. There is so much noise and clutter online that it’s hard to get noticed among the competition and everything else that is going on. So, if you have finished writing your e-book, congratulations! Now, it’s time to get to work promoting it. These three key ways will help a great deal!
#1 Create a Little Buzz about Your E-book
You need to create some buzz around the e-book you are bringing to market. Take it to social media. There is a huge social network out there. Learn how to build your brand, engage your viewers, and use Twitter, Pinterest, LinkedIn, and Facebook effectively. Social networking is very important when you’re promoting your e-book. You should start a few weeks before your book is actually finished. Let people know how it’s going, when they can expect your book to be available in the market, where they might find it, etc. Make sure to be promoting your e-book 24/7.
#2 Get Some Pre-Release Reviews
Reviews of your e-book are essential. Don’t wait until it’s on the market. Start early. Release your book to a handful of blogs, magazines, etc. and ask them to read it and review it. You can do this through Net Galley (https://s2.netgalley.com/) while keeping your PDF file safe and secure, but accessible to the reviewers. Once your book is released, encourage readers to leave reviews wherever possible. It might be on the site where you are selling your book, it might be on social media, or, it could be a blog—you get the idea.
#3 Make Sure You Have a Publication Date
Far too many authors, both of regular print books and e-books, use the day that they send the book live as their publication date. This can really make your launch frustrating. To give your book a much better start and a much better chance at being successful, your publication date should actually be about six weeks after your book goes live.
Have you launched your book yet? What was your publicity strategy. How did that work for you?